What’s the difference between a landing page and a web site page?
Do you know when you should use a landing page instead of a web page?
Landing pages are a form of a web page. They usually are intended for a very
specific purpose such as a sign-up, to gather information or to sell a
Landing Page Key:
The key difference is that they
are simplified and have no distractions.
Standard web pages are part of a larger website. As such, they have common
design and navigation items, meaning more things to see and more ways to
go other places on the site.
For example, a website often has standard links at the of the page and often at
the side of the page for items like:
● Company Information
They may have other images or call-outs as well that lead to other pages of the
website. It’s an integrated group of pages geared to help the web visitor
coming to a website and wanting to find and then navigate to an area of
Landing pages, however, are a different tool than web pages of a site.
They are not for general use, and do not look like the other web pages, though
they can be at the same domain.
Landing pages are built to drive traffic for a specific marketing campaign
The intent is to focus the visitor solely on the intent of the page, such as the
sign-up or ordering process.
No distractions. No other options. Simply to inform and get user to take the single
When would you use a Landing Page?
● To grow your email list by offering a resource incentive to sign-up
● With a Sweepstakes drawing where the focus is on gathering names and
● For a Event Sign-up page where users will need to purchase to register
● With a coupon or deal offer where users sign-up to access the offer
● For a product offering sales page to focus on driving sales of one product
Why use a Landing Page?
You want your audience to be totally focused on the goal…. Entering and
You want to eliminate distractions and other options to click through to.
Landing pages do this.
Your website is geared to serve another purpose… orientation, education, and
The value of a Landing Page:
If you want people to enter, sign-up, or register, is it better to give them a page
with 5 other options to do and see (like on your home page) or to have them
focus 100% on one thing… SIGNING UP!
Obviously, if your goal is to keep them focused on signing up, the value is 100%
on that sign-up and anything else is a distraction at that moment in
Bottom line for Sales and Marketing Campaigns: Use Landing Pages!
According to marketing automation software Hubspot …
“A good landing page will target a particular audience, such as traffic from an email
campaign promoting a particular ebook, or visitors who click on a pay-per-click
ad promoting your webinar.
You can build landing pages that allow visitors to download your content offers
(ebooks, whitepapers, webinars, etc.), or redeem other marketing offers such as
free trials, demos, or coupons for your product.
Creating landing pages allows you to target your audience, offer them something of
value, and convert a higher percentage of your visitors into leads, while also
capturing information about who they are and what they’ve converted on.”
That’s the basics! Got it?
In short, Landing Pages are good to use beyond your normal web pages
when you are running a marketing campaign or sales campaign that is
focused on one action.
Are you using landing pages? What questions do you have about landing pages?
Let us buy you a coffee this week and sit and chat about the opportunity in building a landing page for you.
Call: (330) 298-5177
PO Box 22064
Akron, OH 44302